This was a pitch dea. The illustrations below are a collage design of illustrations by Kurt Halsey and were used only for the client presentation.

 

INSIGHT Usually when you sign a petition, you don’t see the effects of your action.

 

IDEA Reward activists with a visualization of their individual effort to show the potential difference they’ve made.

 

HOW IT WORKS Each signature in the petition will increase the distance between the illustration of the would-be child bride and her groom, effectively demonstrating the power of each autograph. Hopefully with enough signatures, Yemen will pass a law banning the marriage of anyone under the age of 18, protecting Yemeni children from a life of domestic and sexual slavery..